Booking system HubSpot integration for courses and events
A booking system HubSpot integration puts every booking on the same record as the enquiry, the deal and the emails. As a result, your team stops piecing the story together by hand.
What is a booking system HubSpot integration?
A booking system HubSpot integration connects the platform where you take course or event bookings to HubSpot, so booking data reaches the CRM your sales and marketing teams use. Big Presence builds it through a middleware layer and has connected Booking Live and Eventsforce to HubSpot for a UK specialist art school and a UK training business.
- Who builds it: Big Presence, a HubSpot Platinum Solutions Partner in Wilmslow, Cheshire.
- Platforms connected: Booking Live and Eventsforce, both live with HubSpot.
- How it is built: through middleware, so an API change means an update, not a rebuild.
- Price: fixed once scoped. New scope gets a new estimate.
- After launch: we host and support it, or hand over the working code.
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Why connect a booking system to HubSpot?
Training providers, schools and event businesses often take bookings in a separate platform. That platform does the booking job well. However, contacts, payments and communications end up split across two systems.
The same person, twice
Someone enquires in HubSpot, then books in the booking platform. As a result, you have two records that never meet.
Sales cannot see who booked
Your team chases a lead who booked last week, because the booking never reached HubSpot.
Payments sit outside the CRM
Who has paid and who still owes lives in the booking platform. HubSpot, meanwhile, has no idea.
Emails go to the wrong people
Marketing promotes a course to people already on it, or misses the ones who should come back.
Exports every Monday
Someone downloads a spreadsheet of bookings and uploads it to HubSpot. Even so, it is out of date by Tuesday.
What data does a booking system HubSpot integration move?
We design every build around your process and your booking platform. Below are the flows we have built, plus the ones we confirm at scoping.
| From | To | What moves | Direction |
|---|---|---|---|
| Booking Live | HubSpot | Booking data, through our middleware | Into HubSpot |
| Eventsforce | HubSpot | Event data merged into HubSpot deals | Into HubSpot |
| Booking platform | HubSpot | Payment status against the booking | Into HubSpot |
| HubSpot | Booking platform | Updates sent back to the booking platform | Back to the platform |
Both platforms publish ways to connect. Booking Live lists an API, Zapier and CRM integrations, and documents its API calls. Eventsforce describes an open API for data integration. An API is the doorway one system uses to read and write data in another. Meanwhile, HubSpot has its own developer API on the other side.
How does Big Presence build a course booking CRM integration?
Scope
First, we find out which booking platform you use, what needs to reach HubSpot and roughly how many bookings flow. Then you get a fixed price.
Map
We agree how a booking becomes a contact, a deal or both, and which system owns each field.
Build and test
Next, we build the middleware and test it with real booking scenarios. Your team then tests it before go live.
Host and support
Finally, once live, we watch it. If the booking platform or HubSpot changes, we keep the link working.
Has Big Presence built booking system HubSpot integrations before?
A UK specialist art school
They take bookings in Booking Live. So we connected Booking Live to HubSpot through a middleware layer we built. This integration is live.
A UK training business
They run events in Eventsforce. For them, we built an Eventsforce to HubSpot deal merge, which brings Eventsforce data into deals in HubSpot. This integration is live.
Why choose Big Presence for a booking system HubSpot integration?
We are a revenue operations partner, not just a HubSpot implementer.
HubSpot Platinum partner
We are a HubSpot Platinum Solutions Partner, based in Wilmslow, Cheshire. We deliver HubSpot implementations, CRM integrations and custom development.
Middleware, not a quick fix
Our integrations run through a middleware layer. So if one platform changes its API, we update the middleware instead of rebuilding.
We stay after launch
Ongoing support runs through a monthly support package, so someone is looking after the link once it is live.
Who hosts and supports a booking system HubSpot integration?
We host it
We host the middleware and look after it. That includes monitoring it, fixing breakages, handling API changes and rotating keys.
You host it
Want it on your own systems? We hand over the working code and the repository.
Support runs through a monthly package: Big, Bigger or Biggest. We also help you choose at scoping.
Booking system HubSpot integration FAQs
How much does a booking system HubSpot integration cost?
A booking system HubSpot integration typically costs between £3,000 and £8,000 plus VAT when it connects one system to HubSpot, and between £10,000 and £30,000 plus VAT for multi-system builds or complex two-way logic. Most go live in 3 to 8 weeks. We confirm a fixed price once the project is scoped, and new scope gets a new estimate.
How long does it take?
The timeline for a booking system HubSpot integration depends on the platform and how many data flows you need. We give you a timeline after scoping. Every project follows the same stages: scope, map the data, build and test, your testing, go live, then ongoing support.
Which booking platforms can you connect?
Big Presence has connected Booking Live and Eventsforce to HubSpot. For other platforms, we check what the platform lets us read and write during scoping, then tell you what is possible.
Do we have to change our booking platform?
A booking system HubSpot integration connects the booking platform you already use, so there is no need to change it. Your team keeps taking bookings the way it does today, and HubSpot gets the data it needs.
Can we not just use Zapier?
Some booking platforms, including Booking Live, list Zapier connections, and for a simple flow that may be enough. When you need bookings matched to the right contact or deal, or logic that a simple trigger cannot handle, a middleware build gives you more control.
Who hosts the middleware?
The middleware can be hosted by Big Presence or by you. If we host it, we look after it, including monitoring, fixes, API changes and key rotation. If you host it, we hand over the working code and repository.
What do you need from us to get started?
To start a booking system HubSpot integration, we need access to the software, API documentation or credentials, a test account where possible, and information within 5 working days of asking.
Ready to bring your bookings into HubSpot?
Book a scoping call. Tell us which booking platform you use, and we will tell you what connecting it to HubSpot would involve.