HubSpot Marketing Hub is packed with features — so packed, in fact, that many businesses only scratch the surface of what it can do. If you’re using HubSpot for email marketing and landing pages but not much else, you’re leaving a significant amount of value untapped. Here are five Marketing Hub features that we find are consistently underused, and why you should start using them today.
1. Smart Content
Smart Content allows you to show different content on your website pages, landing pages, and in emails based on who is viewing them. For example, you can show a different call to action to existing customers versus new prospects, or display different content based on a contact’s industry or lifecycle stage. This level of personalisation significantly improves conversion rates and relevance — but very few businesses take the time to set it up.
2. Social Media Monitoring and Publishing
HubSpot Marketing Hub includes a social media tool that allows you to publish and schedule posts across LinkedIn, Facebook, and other platforms directly from HubSpot — and to monitor mentions and interactions. More valuably, HubSpot tracks which social interactions lead to contact conversions and revenue. This attribution data is gold for understanding the real value of your social media activity.
3. A/B Testing for Emails and Landing Pages
HubSpot makes A/B testing straightforward — you can test different subject lines, email content, or landing page variations and let HubSpot automatically determine the winner. Yet most businesses send their campaigns without testing anything. Even small improvements in open rates or conversion rates compound significantly over time. If you’re not A/B testing regularly, you’re leaving performance gains on the table.
4. Campaigns
HubSpot’s Campaigns feature allows you to group all the assets associated with a specific marketing initiative — emails, landing pages, blog posts, social posts, paid ads — and report on them together. This gives you a clear picture of the combined impact of each campaign, rather than looking at individual assets in isolation. It’s one of the most effective ways to understand which campaigns are genuinely driving pipeline and revenue.
5. Lead Scoring
HubSpot’s lead scoring tool allows you to automatically assign scores to contacts based on their demographic properties and engagement behaviour. Contacts that match your ideal customer profile and are actively engaging with your content score highly — alerting your sales team to the most sales-ready prospects in your database. A well-configured lead scoring model means your sales team spends their time on the right people, not just the most recent enquiries.
If you’re not using these features yet, you’re not getting full value from your HubSpot Marketing Hub investment. Get in touch with Big Presence and we’ll help you unlock the full potential of your HubSpot setup.