Let’s set the scene… You’ve been using marketing automation for your email campaigns and you’re seeing some decent results. But you’re starting to wonder if you could be getting even better results if you move to a more personalised approach. After all, wouldn’t your prospective clients appreciate getting an email that’s addressed specifically to them instead of a generic message?
Here are a few things to consider when making the move from marketing automation to personalisation:
1. How much time do you have?
If you don’t have a lot of time on your hands, then marketing automation is going to be your best bet. With marketing automation, you can set up your emails in advance and they’ll go out automatically. Personalising each email takes a lot more time, so it’s not realistic if you’re short on manpower.
2. How many prospects do you have?
If you have a large database of prospects, then personalising each email is going to be very time-consuming. It might be worth it if you’re only sending a few emails, but if you’re planning on sending out hundreds or even thousands of emails, then marketing automation will be much more efficient.
3. What’s your budget?
If you’re working with a tight budget, then marketing automation is going again going to be your best bet. With marketing automation, you can set up your campaign and let it run without having to put in additional hours of work. If money isn’t an issue, then by all means, go for the personal touch!
4. What are your goals?
Think about what you want to achieve with your email campaign. If your goal is simply to increase brand awareness or drive traffic to your website, then marketing automation will suffice. But if you’re looking to build relationships with your prospective clients and really make a connection, then personalisation is key.
So, should you make the move from marketing automation to personalisation? It depends on a few factors including how much time you have, how many prospects you have, and what your goals are. But if you’re looking to build relationships and make a connection with your prospective clients, then personalisation is the way to go.